Beauty is crucial to a woman’s wardrobe, but the makeup aisle can be a confusing maze. There is a plethora of choices available on the market, and practically every manufacturer is actively attempting to win you over with their advertising. But don’t let the influx of new companies fool you; while choosing cosmetics, it’s crucial to understand your skin tone and then choose an item that fits you like a gown tailored just for you.
The path to beauty perfection may be rocky, so we’ve done the hard work for you and produced a list of 10 of the most trendy makeup brands sold in India right now.
These fantastic products have been introduced specifically with the Indian beauty ideal in mind, so go ahead and emphasise your best features and give your cheek bones some more TLC.
Lakme
Lakme, a popular Indian cosmetics brand owned by Hindustan Unilever, needs no introduction in India. Famous faces like Shraddha Kapoor, and Kareena Kapoor, pose as brand ambassadors for the company, helping it reach new heights and become a staple in every woman’s beauty and skincare routine in India. Not only that, but it also hosts an annual fashion week that draws socialites and fashionistas from all over India and the surrounding countries.
Every Indian lady knows that Lakme is the greatest cosmetics brand since the company perfectly accommodates her demands based on her skin tone, the weather, and the occasion. Its wide selection of affordable lipsticks, as well as eye and face cosmetics, foundations, concealers, nail polishes, and many more goods, guarantees that every customer’s needs will be addressed. Things in the lower and middle price ranges are not of poorer quality than those in the higher price ranges. Over the years, Lakme has established a strong reputation in the Indian cosmetics market for its affordable prices and high quality.
Maybelline
Maybelline, with its inclusive and not one-size-fits-all approach, certainly wins the prize for its low prices and great quality. First introduced in 1915 with a single offering, the company has now expanded to include more than 600 goods. From skincare to beauty enhancers, Maybelline is well known for mascaras and lip cosmetics, and also its Fit Me collection, which claims to cater to every skin type and hue.
Maybelline is a well recognized and respected cosmetics brand. Interesting fact: the founder, Thomas Lyle Williams, named the company after his sister, Mabel, who invented eyeliner. Perhaps you didn’t see this coming.
The products are now found in the kits of aspiring artists as well as in the cosmetics drawers of everyday women. What makes it stand out is not just its low price, but also the fact that it has introduced many classic goods throughout the years. Now, Maybelline, too, has entered the market with a line of products designed with the needs of males in mind.
NYX
NYX was born in L.A., an American city known for its glitzy atmosphere, with the goal of developing a line of cosmetics for everyone who enjoy changing their appearance. NYX’s carefully crafted products are a means of expressing oneself, and they are all inspired by the place where everything is possible and one can be whatever one wants to be: New York.
You may believe the brand is out of reach since it sells professional-grade cosmetics and highly pigmented products, but you’d be wrong. NYX has carved out a niche for itself in India and other major nations with enticing pricing points focused on the notion of meaningful expression.
NYX is a global brand that supports artists in their pursuit of artistic and personal growth, and its philosophy is ideal for risk-takers who want to forge their own path in the cosmetics industry. Now more than ever, NYX is one of India’s most coveted cosmetics brands.
L’Oreal
L’Oréal, established by Eugène Schueller in 1909, was an early pioneer in the field of personal care and cosmetics. L’Oréal is a world-famous cosmetics company with a base in Paris, France and offices in a number of other nations and cities.
The company first opened its doors in New Delhi, India, in 1995. Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan, and Mithali Raj all serve as brand ambassadors for the company, and the company continues to expand at a rapid rate while keeping good on the trust and promise of quality it has made to its customers.
L’Oreal is a leading makeup brand in India because to its cutting-edge approach to skincare and cosmetics. Leading the way with some of the most problem-solving solutions that offer enduring qualities, L’Oreal continues to win every woman’s heart. Browse the extensive catalog of the company and you’re sure to find something that not only meets your needs but also your price range. We’ve chosen our favorites and won’t budge from them.
Swiss Beauty
The products of Swiss Beauty, which are considered to be among the top cosmetics companies in India, have sumptuous textures, cutting-edge formulae, high-quality ingredients, and packaging that is both practical and aesthetically pleasing. Consumers are given the opportunity to experiment with their preferences and requirements as a result of the brand’s competitive pricing points, which further paves the way for an individual feeling of discovery in terms of the ideal cosmetics appearance.
CDSCO, which is an abbreviation for the Central Drugs Standard Control Organization, has approved each and every one of Swiss Beauty’s products.
The diversity of color palettes is one of the things that Swiss Beauty cherishes. Each hue in the brand’s makeup is designed to complement your natural beauty while drawing attention to the distinctive qualities that make you who you are as an individual.
If you are a lover of color, this is your signal to go ahead and investigate these finest cosmetic brands in India to the maximum extent possible in order to uncover what it is that you are searching for.
AVON
Is there anything that can top a beauty brand that is not only aware of the problems facing the world but actually makes an attempt to make a difference in those problems? AVON is recognized as one of the top beauty brands in India. It is well-known, not only for the high-quality makeup that it produces, but also for the numerous efforts that it has made toward bringing about social change and promoting equality for women. Because it ushers in a new era in the cosmetics industry, this is an inspiring and forward-thinking brand that makes one feel privileged to be connected with it.
The company has a strong belief in beauty’s ability to inspire and motivate others, rather than just serving as a mirror that reflects back to us our flaws and shortcomings. It also has the belief that it can bring out the best in its customers, which is consistent with its core values of constant change, innovative thinking, and consumer empowerment.
AVON challenges the notion that cosmetics should only be used for particularly important events by staying current with the most popular trends and providing products that are destined to become indispensable components of a person’s own beauty arsenal. It is essential that it be regarded as something that accentuates the natural beauty that is already present and offers a channel through which the rest of the world may perceive what it is that we want them to see.
Bobbi Brown
Since its creation in 1992, this premium cosmetic business, which was formed and given its name after the makeup artist turned entrepreneur Bobbi Brown, has been devoted to promoting natural beauty and enhancing a woman’s unique sense of who she is. The launch of the brand included a selection of foundations that were designed for a wide variety of skin tones.
It maintains its commitment to its founding purpose and strives to reinvent the beauty industry by adhering to a set of guiding principles that can be seen mirrored in the company’s product lineup. Bobbi Brown is of the opinion that a flawless and even canvas is the best foundation upon which to build a beauty look. Whatever issues you have with your skin, the company will make sure you get a solution that is tailor-made to your specific needs.
The Body Shop
The Body Shop is a cruelty-free business that specializes in vegan goods, making it one of the finest cosmetic companies in India. They are also a brand that is making waves in the beauty and body care industries. Its premium collection is ideal for both owning and giving as presents to your nearest and dearest, and the company’s gift sets guarantee that your presents will always have the nicest appearance possible. Include it in your daily regimen for maintaining your skin’s health.
Community Trade was first introduced by The Body Shop in 1987, making the company an early pioneer in the movement toward fair trade in the cosmetics business. Now, the firm has suppliers in more than 20 nations all over the world. Additionally, the company obtains the greatest raw materials and traditional skills from all over the world, which ultimately benefits the communities that are located there.
Colorbar
Another leading cosmetics business in India, Colorbar, is committed to avoiding testing on animals, and the company does not use any animal byproducts in any of its products.
It is highly famous mostly owing to the fact that its products have a long lifespan and are of such great quality that it is impossible not to fall in love with them!
Colorbar has a wide variety of cosmetics in a wide spectrum of colors, allowing them to provide you with the perfect shade to complement your skin tone. You are going to really like everything from nail lacquers to lipsticks that last all day long to face cosmetics with luscious textures.
Revlon
It is widely acknowledged that the first foreign color cosmetics brand to be introduced in India was Revlon, which is now widely regarded as one of the most reputable makeup companies in the country. 1995 saw its debut on our market, and an exclusive distribution strategy served as the vehicle for its introduction.
Revlon offers an extraordinary variety of products, including but not limited to cosmetics, hair colors, haircare, skincare, beauty care, and other related items.
The lives of smart, sophisticated, and contemporary Indian women have been shaped by Revlon goods, and those products have added value to those lives. Revlon is a worldwide leader in the beauty industry, with retail locations in more than one hundred countries and spanning six continents. The company’s long-term goal is to position itself as the beauty industry’s most iconic and forward-thinking brand.
Conclusion
Countless brands of cosmetics compete for the attention and loyalty of the world’s millions of women who are passionate about applying makeup. Every Indian woman, from social media influencers to actors and actresses to fashionistas, can’t help but try to one-up their own glam. There is a fierce competition among India’s leading cosmetics brands for shelf space in women everywhere.
